Romanian online newspaper Gandul and local advertising agency GMP Advertising/Webstyler have launched a campaign that encourages Romanians to reach out to the Brits who voted to remain in the EU, and symbolically adopt them.

The initiative, called Romanians adopt Remainians, was launched just days after Great Britain voted for Brexit. However, there were some 16 million Brits who voted “Remain” in the recent referendum, and Gandul thought that the Romanians could help them remain EU citizens by symbolically adopting them.

The Romanians interested in adopting a Brit have to enter on the campaign’s website and hit the Adopt button. They can help a British Facebook friend remain in the EU, or can adopt a stranger. The adopted Brit will then get a symbolic Romanian ID.

The Brits who want to be adopted by a Romanian can also enter the website and click on the Get Adopted button.

“Dear Brits who believe in a united Europe, leave the Brexiters, the quarreling, and the weather behind. Start a brand new life in a loving Romanian family,” reads the message for the Brits.

England organized last week a referendum via which its citizens were asked if the UK should remain a member of the EU or leave the Union. 17.4 million Brits voted for the Brexit (51.9%), and 16.1 million voted to stay in the EU (48.1%).

The Romanians adopt Remainians initiative comes from the same Romanian website that launched the Why don’t you come over campaign a few years back, as a response to fears over Romanian immigration in the UK. The project won one of Asia’s biggest ad festivals and the first prize at the Eurobest awards.

Irina Popescu, irina.popescu@romania-insider.com