MedLife, the biggest private healthcare operator in Romania, announced on Wednesday, June 13, the purchase of the medical information portal SfatulMedicului.ro, one of the biggest websites of this kind in Romania.

The platform’s management will remain independent from MedLife, the company announced.

Established 15 years ago, Sfatulmedicului.ro has a monthly average of over 3.2 million unique visitors and over 12 million impressions. Aside from the information service, users choose this platform to access the medical self-assessment service and online test interpretation.

“We wish to be the first healthcare operator with the most dynamic pace of transformation and adaptation to the digital medicine age, and the acquisition of the platform SfatulMedicului.ro is another important step to this end. Aside from this acquisition, we will make other investments in digitization, which will configure new behaviors among Romanian patients,” said Mihai Marcu, MedLife CEO & President.

SfatulMedicului.ro was part of the portfolio of ActiveSoft, a company controlled by the NCH group. PRO TV group is in charge of selling advertising for all the websites owned by ActiveSoft.

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