Amazon, the largest online retailer worldwide, has recently revealed its Kindle Fire tablet computer, a rival to Apple's iPad. Amazon's tablet will sell for USD 199, less than half of Apple's iPad price. Amazon's new device is smaller – 7 inch display and runs on Google's Android platform. It will be released on November 15 and buyers can already pre-order the device.

Amazon also introduced a touch-screen version of its e-reader, to be called Kindle Touch and sold for USD 99.

Kindle Fire will also include a cloud-accelerated web browser called Amazon Silk. Just like Kindle e-readers, Kindle Fire offers free storage for all the Amazon digital content in the Amazon Cloud. Customers in the U.S. can already pre-order Kindle Fire, which will ship November 15. More about the new Kindle releases here,  and about the new Amazon Silk browser, here.

Amazon.com, Inc., a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995, founded by Jeff Bezos. The company introduced the Kindle e-reader in 2007, and this year it started to sell more digital books for the Kindle device than hard cover books. Amazon now allows publishers to self publish their books for the Kindle device.

Corina Saceanu, corina@romania-insider.com

(photo source: Amazon)