The Romanian smartphone market may reach 4 million units this year, up 20% in volume compared to 2015.

The sales value may increase by 25%, according Asus Romania, reports local Economica.net.

The company launched its new Zenfone 3 smartphone on the local market on October 5.

Most of the smartphones in Romania, namely 70%, are sold by telecom operators. Most Romanians choose smartphones with a retail price of around EUR 200. They account for 70% of the sales, according to Asus. Half of the phones sold in Romania have a screen with a diagonal of over 5 inches.

Zenfone 3 starts from a price of RON 1,499 (EUR 336) in Romania. Asus expects to sell 200,000 units in Romania in the first year after its launch.

editor@romania-insider.com

(photo source: Asus on Facebook)