Consumer electronics producer BenQ recorded a 7.5 percent increase in projectors sales in the first half of 2013 in Romania, while the company’s market share was 43.3 percent, reads a statement of the company.

“In the first half of the year we focused on the new models of projectors launched locally, which are equipped with new technologies and have an increased price/performance report,” said Dragos Salamac, Country Head BenQ for Romania.

Romania’s projectors market increased by 7.5 percent in the first six months of 2013, according to the data provided by analysis company Future Source Consulting.

“On the entire market, sales of home cinema projectors had an advance of 29 percent in the first six months of this year, over the same period last year, which shows that this segment evolves towards a maturity level, and consumers are no longer oriented towards price, but towards more efficient products that meet their needs,” added Dragos Salamac.

Moreover, the projectors created for the business segment recorded a 7 percent increase in the first half of the year, according to Future Source Consulting. The educational segment recorded a decrease of 3.5 percent, but this trend is expected to be corrected in the second half of 2013.

BenQ Corporation is a multi-national company headquartered in Taipei, Taiwan, that sells and markets consumer electronics, computing and communications devices under the "BenQ" brand name.

Irina Popescu, irina.popescu@romania-insider.com