Beer producer Bergenbier has filmed and broadcasted live its newest commercial  on September 23, 2011, during the opening of the new stadium in Ploiesti.  This was a premiere in Romania, according to the company.

Starting 20:00 hours, 15,000 spectators waved flags and sang Libiamo - Traviata by Giuseppe Verdi for 90 seconds, along with the Romanian tenor vlad Mirita and soprano Irina Iordachescu, becoming live protagonists in the commercial. The new spot was simultaneously broadcast to two TV stations in Romania and on several Internet sites.

See the live commercial below.

Bergenbier is active on the Romanian market since 1994 and currently has 600 employees. The company is part of StarBev Group which operates in 8 countries in Center and Eastern Europe.

Irina Popescu, irina.popescu@romania-insider.com