Romanian cybersecurity and anti-virus software company Bitdefender has officially launched its security device Bitdefender BOX on the local market.

Bitdefender BOX is a device that protects household devices connected to the Internet. Now in its second generation, the device is fully developed by the company’s R&D team in Romania, at Satu Mare.

Bitdefender BOX is already available for sale in the United States, Canada, Germany and France, and will be released in Japan as well. In Romania, the device can currently be purchased from local online retailer eMag for the price of RON 999.9 (EUR 215), but it will later be available for purchase on the Bitdefender website and from authorized partners as well. After the first year of use, the annual subscription costs RON 299.9 (EUR 65).

Bitdefender BOX is Bitdefender's first hardware product and protects against computer threats both traditional devices, such as phones, laptops, tablets and PCs, as well as smart TVs, thermostats, webcams, home access systems, gaming consoles, refrigerators, washing machines, or other devices connected to the Internet. It blocks all unsafe or malicious URLs to protect against phishing & online fraud.

The new Bitdefender BOX was launched in November last year on the US market, when it also received the Honoree CES Innovation Award in the cybersecurity category.

Bitdefender has invested EUR 89 million in research and development during 2014-2017, and a quarter of this budget is allocated to projects with the potential to become revolutionary, such as Bitdefender BOX, the company said.

Irina Marica, irina.marica@romania-insider.com