Fast-food operator Burger King has opened its ninth restaurant in Romania, on the premises of the former Everest fast food unit in Romana Square in Bucharest. The new restaurant is located between competitors McDonald's and KFC. This is the first street unit opened by Burger King in Romania, after opening eight other units in shopping centers only, in Bucharest and on Constanta.

The investment in a Burger King store usually stays around EUR 0.5 million and EUR 1 million in Romania. The Burger King franchise is run by Atlantic Restaurant System (ARS), a company founded by Eli Davidai and Marius Nasta.

The company posted a turnover of EUR 3 million last year and expects a similar one for this year, while hoping for a 40 percent increase for 2011.

editor@romania-insider.com