Famous Brands, the multi-brand retail galleries managed by Elmec, the Nike importer to Romania, have re-branded as Collective. The first store under this brand is in Baneasa Shopping City. The Famous Brands stores in Bucuresti Mall and in Plaza Romania will also be re-branded under this name.

The store in Baneasa Shopping City sells brands like Polo Ralph Lauren, Calvin Klein, Calvin Klein Jeans, Napapijri, Marlboro Classics, DKNY Jeans, Scotch&Soda, Superdry, Converse. A new brand has been added: Juicy Couture.

Elmec Romania is part of the Greek group Folli Follie and runs 44 stores in Romania, some mono-brand ones like Nike, Converse, Calvin Klein, or multi-brand ones- Collective, Kix, Star Place. It also owns the Folli Folie accessories stores and outlet stores.

Corina Saceanu, corina@romania-insider.com

(photo source: Baneasa Shopping City)