Facebook users in Romania are to see fewer clickbait headlines in their news feed starting July 11, after the social network has expanded their policy of reducing this type of headlines to Romania as well.

In addition to the posts in Romanian, the news feed algorithm will also apply to content in five other languages, namely Turkish, Russian, Bulgarian, Greek and Hindi, the company announced, according to local Hotnews.ro.

Clickbait headlines are designed to get attention and lure visitors into clicking on a link, according to Facebook. They withhold information intentionally and leave out crucial details or mislead people, forcing them to click to find out the answer, for example: “When She Looked Under Her Couch Cushions And Saw THIS…” Some headlines also exaggerate the details of a story with sensational language tend to make the story seem like a bigger deal than it really is. For example: “WOW! Ginger tea is the secret to everlasting youth. You’ve GOT to see this!”

According to Facebook estimates, most pages will not see any significant changes to how their posts are displayed in news feed following the implementation of this update.

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Irina Marica, irina.marica@romania-insider.com