Romanian companies in the hotels, restaurants and catering (HORECA) sector spent more than EUR 29.4 million for advertising in media, in rate-card prices, in the first half of 2014, according to a report by local monitoring company mediaTRUST, quoted by Agerpres.

There were 26,447 commercials for companies in the HORECA sector in the first six months of the year, with fast-food companies leading the ranking.

Fast-food chain McDonald’s had 13,263 commercials, which is half of the total number, with an estimated rate-card of some EUR 16.2 million.

Second comes fast-food chain KFC, with almost 5,000 commercials and EUR 7.67 million spent. Pizza restaurant chain Pizza Hut, spent some EUR 3.63 million, in rate-card terms, for 2.767 commercials.

editor@romania-insider.com