Romanian group FlorideLux opened a new flower shop, an offline franchise in Arad, Romania, after an investment of over EUR 20,000, and targets a turnover of EUR 120,000 in its first year of activity, almost three times higher than the one reported by the flower shop before the rebranding. The franchise is held by Emanuela Paizs.

“The investment is estimated to be recovered in 18 months, but we depend on the dynamic of the local economy, which is currently on an upward trend that we hope it will maintain,” said Marius Dosinescu, CEO and founder FlorideLux.

The first FloriDeLux franchises for traditional flower shops were opened in Brasov, Cluj, Arad and Pitesti, and the company plans to further expand with another shop in Iasi.

Irina Popescu, irina.popescu@romania-insider.com