Car manufacturer Ford, which runs a factory in Romania, unveiled the new B-Max model during a press conference at the car show in Geneva earlier today ( March 6 ). Ford CEO Alan Mulally and Ford Europe Chairman and CEO Stephen Odell unveiled the all-new B-Max, a model that will be produced in Romania, starting mid-2012, according to previous announcements.

“The Ford B-MAX really challenges traditional small car thinking, and pioneers a concept not attempted by any other manufacturers,” said Stephen Odell. "Its ingenious design opens the doors – quite literally – to exciting new ideas about what's possible with a compact vehicle.

Watch the live event in Geneve here.

editor@romania-insider.com