Swedish clothing retailer H&M plans to open five new stores in Romania this spring. April will be a busy month, with the retailer opening shops in Arad's Atrium Mall, in Palas Iasi, Electroputere Parc in Craiova, Iulius Mall in Suceava and Promenada mall in Braila. Each of these shops will cover 1,600 sqm.

H&M sold products worth some EUR 37.2 million last year in Romania, according to the group’s most recent financial report. The retailer had 11 stores as of the end of November 2011 in the country, all of which opened in 2011. The average sales per store valued EUR 3.3 million. Poland, the biggest market in the Central and Eastern Europe region, with its 89 stores, recorded revenues of around EUR 300 million, averaging at EUR 3.3 million per store, the same as Romania.

H&M entered Romania last year, after sounding out the market for a couple of years, making it one of the most awaited retailers in the country.

editor@romania-insider.com

(photo source: H&M)