The consumption habits on the Romanian beer market are changing due to lower purchasing power, given that in 2013 was recorded the lowest level of consumption in the last 5 years, and a drop of 10 percent compared to 2012, according to the EY Regioplan: The Contribution made by Beer to the European Economy report, quoted by Agerpres.

More and more Romanian consumers chose a cheaper beer, a trend that has become more pronounced in recent years. Given the bottled beer is usually more expensive, this type of beer has also registered a decline since 2008.

Beer is one of the few sectors in Romania that still has a growing local production, and over 95 percent is being produced locally, according to the report.

A total of 17 production units operated on the Romanian beer market in 2012.

Irina Popescu, irina.popescu@romania-insider.com