Monica Eftimie (in picture) is the new Chief Marketing Officer of the KFC, Pizza Hut, Pizza Hut Delivery and Hard Rock Cafe restaurant chains, and Cinnabon and Paul bakeries in Romania.

From this position, Eftimie will manage and coordinate the marketing activities for all six brands on the local market, will implement communication strategies in order to increase market share, as well as being tasked with maximizing the revenues of each of the brands.

With an experience of over 10 years in food industry, Monica Eftimie is a summa cum laude graduate of Northwestern University and holds a Masters in Business Administration from Georgetown University. Her areas of expertize include development and implementation of marketing strategies, project management, copy development and media planning.

Irina Popescu, irina.popescu@romania-insider.com