Romanians start to pay more attention to what they are eating.  Increasingly more people choose to eat healthy products, according to a study conducted by the Romanian Audit Bureau Transmedia (BRAT), quoted by local Mediafax. However, sweets, including chocolate, remain popular among Romanians.

Over half of Romanians, namely 55%, are willing to pay more for food products without food additives, 10% more than in 2006, over 600,000 Romanians saying that their food is mostly vegetal.

Fast food no longer enjoys the same success it did four years ago: only 20% of Romanians eat this type of food on a regular basis, down 5% from 2006.

However, sweets remain popular among Romanians. Over 25% of respondents say they replace usual meals with sweets while a third state that they cannot live without this kind of products.

Over 30% of Romanians eat chocolate at least once a week, the percentage being slightly lower than in 2006 however.

Based on regions, 43% of Dobrogea region’s inhabitants eat chocolate at least once a week, while only 30% of Bucharest residents eat chocolate this often.

The study covers the period between 2006 and 2014, and is representative for the urban population aged between 14 and 64.

Irina Popescu, irina.popescu@romania-insider.com