The online advertising market in Romania reached a value of EUR 20.4 million in 2010, up 32 percent compared to the previous year, according to the latest edition of the Romanian Online Advertising Study (ROADS) conducted by IAB Romania and PricewaterhouseCoopers (PwC) Romania.

“The increase of 32 percent of the online advertising market recorded in 2010, certifies the availability of more and more advertisers to invest in this sector, taking the total reported amount over EUR 20 million”, said Cristian Petriceanu, president of IAB Romania.

The growth has been continuous, from one semester to another over the past two years, so that in the second semester of 2011, the online advertising market recorded a value up 11 percent over the same period in 2009, and a growth of 5 percent over the first semester of 2010.

The ROADS study, conducted by IAB Romania and PwC Romania is published twice a year, providing updated figures on the evolution of the online advertising market in Romania.

Irina Popescu, irina.popescu@romania-insider.com