French telecom group Orange recently announced it will launch a new shop concept and Romania is going to be one of the first three countries where this will be implemented, next to Poland and Spain.

“We see Orange boutiques as essential points of contact, and have entirely redesigned them, specifically to feature innovation, boost efficiency and enhance convenience. These new concept stores will be opening soon in Poland, Spain, Romania and then France,” Orange announced.

“They will lead into themed areas dedicated to people’s Home, Office and even Entertainment, where customers will find all the help they need and be welcome to explore a selection of trailblazing products and services,” according to the company.

The new shop concept was presented by Orange’s Chairman and CEO Stéphane Richard, in the third edition of the “hallo show” in Paris, in which the group also presented its new products and services.

Orange is currently the largest mobile communications operator in Romania. Orange Romania had a turnover of EUR 981 million and a net profit of EUR 113 million, in 2013. The company has almost 3,000 employees.

Andrei Chirileasa, andrei@romania-insider.com