Romanians carried out over 165,000 online transactions worth RON 115 million (EUR 24.7 million) last Friday during the Black Friday event, according to data the online payment operator PayU Romania published on Saturday.

The average shopping cart amounted to RON 695 (EUR 150), reports local News.ro. The largest online transactions included a car worth RON 37,400 (EUR 8,060) and jewels of RON 36,372 (EUR 7,800).

Of the total transactions, 35% were paid with installment credit cards. The average value of the shopping cart paid in installments reached RON 945 (EUR 203.6), according to PayU.

IT&C products accounted for 90% of the value of products purchased online, whereas fashion products had a 7% share. The rest were eTail products, namely cosmetics, food, wines, toys, home & decor products.

Romania’s largest online retailer sees EUR 30 mln Black Friday sales in two hours

editor@romania-insider.com