Most Bucharesters buy their clothes from the mall that’s closest to their home and two out of five go there several times every month, according to a study by marketing consultancy firm MKOR Consulting.

“Any fashion brand should take into account placing its shops in a mall or shopping center, because 96% of the people interviewed in our study say they buy their clothes there,” the report reads.

Only a quarter of the respondents say they also buy clothes from street shops and 20% also buy clothes online.

Most of the interviewed people, namely 43%, say they go to the mall that’s closest to their home. Some 30% prefer malls with a big number of shops to choose from while the uniqueness of the available brands is an important criterion for 24% of the respondents.

More than two in five (42%) of the participants to the survey say they go to the mall several times a month and 28% go once a month. Buying clothes is the main reason Bucharest residents go to the mall, with 41% of the mall visitors saying they do this. Almost a third of the respondents (29%) say they go to the mall to eat, 20% go to the hypermarkets to do their shopping, and 18% just walk through without buying anything.

The study is based on answers from almost 400 people who say they are clients of the most important malls in Bucharest, 60% of whom are women. Most mall visitors are young (18 to 35 years old) and have household revenues between RON 2,000 and RON 4,500 per month (EUR 445-1,000) per month.

Bucharest has reached 11 malls after two new openings this year.

editor@romania-insider.com