Puma recently opened its first local store dedicated exclusively to lifestyle products, in Fabrica Urban Resort in Bucharest, under the name Puma Social Store.

The new store has a total area of 40 sqm and includes a display zone for on-going products, one for special products, an area for projections, a lounge area and a dressing room. In the store, there will be products from the urban-lifestyle line, but also black-label products - created in collaboration with renowned designers, such as Alexander McQueen and Hussein Chalayan.

The new Puma Social store, influenced by several trends including local, eco, retro, electro, versatile and interactive, will also host events, such as parties for the general public or private parties.

Established in 1948, Puma distributes its products in over 120 countries and has some 9,000 employees.

Irina Popescu, irina.popescu@romania-insider.com