Romania’s competitive labour costs are driving growth in its Global Business Services (GBS) market, which is projected to expand at an annual rate of 10–15% over the next two to three years, according to research from consultancy firm Horváth. With a strong balance of cost efficiency and specialised skills, Romania has become a leading European hub for GBS, despite rising wages that outpace inflation by approximately 10% annually.

The global GBS market, valued at USD 276 billion in 2024, is expected to reach USD 521 billion by 2028, fuelled by companies shifting from cost-driven models to strategic partnerships, according to Horváth, Economica.net reported.

Increasingly, GBS centers are moving into strategic roles, with over 50% now focusing on customer experience metrics over cost reduction and 83% supporting or even leading digital transformation efforts globally.

Romania’s advantages include an extensive talent pool in IT and proximity to major European markets. The country holds the second-largest IT workforce in the EU, backed by approximately EUR 20 million in annual sector investment. Romanian GBS centres offer a diverse range of services, from intelligent automation and analytics to niche specialisations in risk management, AI, and data analysis - areas poised for significant future demand.

Looking forward, AI adoption is set to shape the industry, especially in Romania, where it is increasingly integral to GBS operations in Procure-to-Pay and customer service. Firms that invest in AI will likely gain an operational and service quality edge, positioning Romania as a vital player in the evolving GBS landscape.

iulian@romania-insider.com

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