Romania has put aside some EUR 118 million for its strategic and operational marketing plan until 2015 and plans to spend EUR 21.5 million this year alone on promoting the country as a tourist destination.

The marketing plan, recently revealed by the Romanian Development and Tourism Ministry, will focus on six products: rural tourism, parks and wild nature, health and wellness, active and adventure, circuits and city breaks.

The Romanian Development and Tourism Ministry developed the plan together with consultant Horwath HTL. The consultancy contract, worth around EUR 118,200, was awarded in October last year and was financed through non-reimbursable funds.

The consultant has recommended Romania to spend most of he budget until 2013, in order to generate a higher pressure on the target group and trigger a bigger efficiency, thus a better return of investment.

editor@romania-insider.com