Romanian software producer BitDefender, which has recently re-branded, has invested over EUR 1 million in a new logo, which includes the wolf, a Dacian flag symbol, and a new slogan, 'Awake'. “We have invested over EUR 1 million in the re-branding process, which is one of the crucial strategies for BitDefender in 2011,” said Florin Talpes, the company's CEO and one of its owners.

The new logo and slogan were launched in Bucharest on Tuesday during an event which had foreign guests – journalists from publications like NY Times, El Pais and Computer Bild, among others. BitDefender, a company founded by Florin and Mariuca Talpes, has reported over 400 million of users worldwide for its IT security products, with most of its sales coming from foreign markets.

editor@romania-insider.com

(photo source: BitDefender; in picture: Florin Talpes presenting the new branding)