Siemens Romania will this month launch the first Romanian campaign similar to the famous "Amazing Race". Three teams of bloggers will go on a race through Romania to discover solutions to sustainable urban development, according to the company.

Siemens Amazing Race will involve bloggers from three different areas: Bobby Voicu, social media consultant, Alex Radescu, technology blogger and Oltea Zambori, general blogger. They will choose a friend and together will go through Romania, by car or plane, for five days.

The campaign trail will be conducted during May 23 to 27 and will include eight cities in Romania. Within each city, at the check point, they will have to find the Siemens solution to acquire the contest winning score. “Siemens Amazing Race route can be done only with the support of online fans that will offer the necessary solutions for bloggers to solve the racing trials”, said Dan Santimbreanu, Head of Corporate Communications Siemens Romania. More about the contest.

The original Amazing Race is a reality TV show game in which teams of two people, who have some form of a preexisting personal relationship, race around the world in competition with other teams. The original version of The Amazing Race is the American version, which debuted on CBS in September 2001. It has been franchised in other countries since.

Irina Popescu, irina.popescu@romania-insider.com