BRD Societe Generale is the only Romanian bank included in the Top 500 Banking Brands ranking, going up three places this year, to 487th  from 490th in 2013. This is the bank's third consecutive year in the ranking.

BRD’s brand value is USD 154 million, up from USD 147 million the previous year, and is rated A+.

In 2012, the lender ranked 363 in Top 500 Banking Brands, and the brand value was USD 198 million. In both 2012 and 2013, BRD was rated A.

United States’ bank Wells Fargo ranked first in the 2014 top, followed by UK’s HSBC and US’ Bank of America. The entire TOP 500 Banking Brands ranking here.

The Banking 500 2014 rating includes the most valuable banking brands of the year, and is conducted by Brand Finance in association with The Banker.

The study has been published since 2006 in the February edition of the magazine The Banker, part of the Financial Times group.

BRD, the second largest bank in Romania by assets, posted a EUR 11.5 million net profit in the first nine months of 2013. The bank, owned by French Societe Generale, has a network of 900 units in Romania and 2.3 million clients across the country.

Irina Popescu, irina.popescu@romania-insider.com