Romanian online flower shop FlorideLux.ro estimates total sales of EUR 75,000 between September and November this year, according to the company.

For its newly-launched collection named Autumn Goddess, the online retailer expects sales of EUR 25,000.

“Sales are recovering now, compared with the summer holidays period when the entire economy stood still, not only the online orders,” said Marius Dosinescu, CEO and founder of FlorideLux.

“In terms of sales, autumn comes third, being surpassed by the Christmas period and by spring, the period when we have, as season openers, the Valentine’s Day celebration and March 1st and March 8.”

In the autumn period, customers of the Romanian online flower shop usually preferr bouquets and floral arrangements in shades of dark red, orange or yellow. Copper colored tones are also popular, as are arrangements decorated with grapes, apples or dried leaves.

FlorideLux group was founded in 2003 and includes floridelux.ro, cosuridelux.ro, brazidecraciun.ro, coroane.ro, deluxeflowershop.com, gradinidelux.ro, decoratiunidecraciun.ro, braziartificiali.ro, braziinghiveci.ro and petaledeviata.ro.

Irina Popescu, irina.popescu@romania-insider.com