Online retailer eMAG recently launched two private-label brands called Wink (for mobile devices and accessories) and Star-Light (for electronics).

The company, which already sells tablets under the Wink brand, will launch in the first semester of 2015 new mid-high tablet models and seven smartphone models.

The retailer estimates that in the first year after the launch, it will sell 20,000 Wink tablets and 20,000 Wink smartphones.

eMag also started selling small appliances under the Star-Light brand, at the end of 2014, and it has added three TV models at the beginning of this year.

The retailer will launch new TV models, audio equipment, and large appliances under the Star-Light brand in the following months.

editor@romania-insider.com