As many as 88% of the Romanians have visited online fashion shops in the first half of 2018, and 66% of them placed orders, according to the somewhat surprising conclusions of Digital Fashion Consumer Trends, published by MKOR Consulting.

Some 57% of Romanians thus purchased fashion online in the first half of last year, according to the report. However, half of those purchasing fashion items online (clothing or shoes, generally) return their purchases according to the study, 83% of them invoking reasons related to the size of the products.

Out of the 35% visitors of online fashion shops that choose not to make a purchase, 57% are reluctant precisely because they fear the actual size of the product will not fit them.

The Digital Fashion Consumer Trends study was conducted by MKOR Consulting market research agency during September-October 2018 on a sample of 1,067 respondents aged 18-54, representative for the whole country by gender, age, and regional distribution.

editor@romania-insider.com

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