Retailer Selgros has invested EUR 6 million in revamping the stores located in Baneasa and Berceni areas in Bucharest. The stores have a new concept in which the focus is on fresh and ultra-fresh products and where the “traditional market” was included, reports local Wall-street.ro.

Selgros’ new concept in Romania was already implemented by the company on the markets in Germany, Poland and Russia. Last year, Selgros also implemented this new concept at its store in Iasi, as a pilot project.

The two stores were reshaped in 4 months. The company plans to bring the new concept to other stores across Romania in the following period.

Irina Popescu, irina.popescu@romania-insider.com