Most Romanians take part in short-term loyalty programs run by retailers by collecting bonus points, consider those offering free products as most attractive and don't hesitate to change retailers for a more interesting loyalty program, according to a study from the consulting company Nielsen, cited by local mediafax.

The report, commissioned by TCC Global, a company specializing in short-term loyalty programs, shows that over 80% of the respondents participated in the last three months in a campaign based on accumulating bonus points and 57% of them are currently participating in such a program.

"The experience shows that consumer loyalty is triggered by the perception that by collecting bonus points you accumulate, psychologically speaking, 'added value'," said Manfred Litschka, regional sales director at Global TCC.

editor@romania-insider.com