Jean-Marie Dru (in picture), one of the most influential figures in marketing and communication will come to Bucharest on September 28, to talk about efficiency, how ideas are paid and why creativity is no longer optional in today's world, in an event which will be held at The Ark (150, Uranus St.).

Jean-Marie Dru, President of TBWA Worldwide, has been the jury president of the newly "Effectiveness Awards" created section at the Advertising Festival in Cannes.

Active for over 40 years in the advertising industry, Jean-Marie Dru is the author of "Disruption", the concept that has revolutionized the communication in the past decades. Among the books he wrote there are "How Disruption Brought Order" (Palgrave, 2007), "Beyond Disruption" (John Wiley & Sons Inc., 2002), "Disruption (John Wiley & Sons Inc., 1996) "Le Saut Creatif" (Lattes, 1984).

In 2008, Jean-Marie Dru was awarded with the French Legion of Honor for his contribution to the advertising industry and business world.

Irina Popescu, irina.popescu@romania-insider.com

(photo source: Cannes Lions)