Danish entrepreneurs and filmmakers Cecilia Valsted and Lars Brusk have launched IndieFrame, an app via which anyone can become a “smartphone reporter.” They chose Romania for the official launch of their app on Tuesday.

IndieFrame is a digital distribution platform, an app that can deliver worldwide user-generated content to the media and for use in film production, according to the presentation on the platform.

The users can upload videos and photos taken with their smartphones to the app, and set a price for them. Thus, anyone who wants to use their content, such as media agencies, can easily buy it.

The app, which had its world premiere in Romania, required an investment of EUR 250,000, reports local Digi24. A Romanian IT company created the platform in just one month and a half.

The content creators will get 80% of the amount received for the photo or video. The users can remain anonymous or can be part of a network to which news channels will have access. They will appear on a map in real time, and the agencies can contact them right away in case of an ongoing event.

“For example, if there is a protest in a certain area, they can send the user a message and ask him to take photos or film the event,” said Lars Brask.

Cecilia Valsted and Lars Brusk thought of such a platform while filming for Burma VJ, the Oscar-nominated documentary about making media reports in a country completely closed to journalists.

Irina Popescu, irina.popescu@romania-insider.com

(Photo source: Indieframe on Facebook)