Romanian entrepreneurs Maria Barloiu and Hau Marius have opened a new DressLikeHell multibrand store in Bucharest, following an investment of EUR 80,000.

The store, located on Calea Victoriei, covers 45 sqm. The unit's arrangement required an investment of EUR 30,000.

It sells clothes  and accessories from Alexander McQueen, Michael Kors, Dsquared2 and Neil Barrett. The value of the initial stock amounts to EUR 50,000.

“At first, we wanted to launch an online multibrand store but then we realized that Romanians need a physical store with premium luxury clothes to which they have easy access,” said Maria Barloiu, founder DressLikeHell.

In the near future, the two owners plan to increase the number of brands to be found in the store, with big names such as Moschino, Louboutin or Prada.

Irina Popescu, irina.popescu@romania-insider.com