Romanian producer Doly-Com hopes to sell 2,000 tonnes of meat products for barbecuing between May and September in the country, when barbecuing becomes one of Romanians' favorite pastimes. The producer already saw an increase in sales of its meats during last week, and expects the trend to keep up, helped by the good, already summery weather.

Doly-Com expects an increase of 10 percent in sales of marinated meat and spices this year compared to 2012. “Besides the traditional mici and the fresh sausages, Romanians are more open to buying products wrapped by the producer, which have a controlled origin […],” said Iulian Căzăcuţ, general manager of Doly-Com.

The company sells it grill meat products under the brand Kravys. Exports to Austria, France, the Netherlands, Italy, Sweden, Germany and countries outside the European Union brought the company 30 percent of its turnover last year. Beef was half of Doly-Com's sales in 2012, pork, 45 percent, and horse meat, only 5 percent. The turnover target for 2013 is similar to last year's, some EUR 34 million. According to the company's estimations, the value of Romania's beef production is of some EUR 80 million, out of which Doly-Com estimates it has a 14 percent market share.

Doly-Com, set up in 1997, has been exporting beef since 2005, and sells its products locally via the large retail chains. It owns two brands, Kravys and Carpathian Beef.

editor@romania-insider.com