Media company Burda International recently took over Sanoma Hearst's subsidiary in Romania, in a deal whose value was not made public. The resulting media trust will have over 35 titles and over 40 online media services.

According to its estimations, Burda will become one of the most important magazine publishers in Romania, covering around a third of the female audience in Romania's urban areas.

Burda Romania runs magazines such as Practic în bucătărie, Casa Lux, Ioana and Grădina mea de vis, a portfolio which will also include Sanoma Hearst's Harper's Bazaar, Cosmopolitan, Marie Claire, Esquire, Men's Health, Auto Motor şi Sport and National Geographic.

Burda International GmbH is active on 17 markets, where it publishes over 230 magazines and runs several digital products.

Sanoma Hearts started its activity in Romania in 1999 and currently runs 19 magazines and 11 websites.

editor@romania-insider.com