Coca-Cola is the most powerful brand for Romanian consumers, according to Brand Community Power Model, a recent study by B&P Brandivia and GfK Romania. The second place was taken by Milka, followed by Jacobs Kronung. Orange came fourth and Ariel, fifth.

The brand were evaluated based on the expenditures made in 2009 for people aged 18 to 49 from the urban area. The study doesn't mention how many respondents were included.

See below the top of the most powerful brands in Romania:

Coca-Cola

Milka

Jacobs-Kronung

Orange

Ariel

Poiana

Pepsi

Nivea

Dove

Vodafone

Cosmote

Knorr

Bergenbier

Maggi

Tuborg

Kinder

Timisoreana

Dero

Nescafe

Ursus

Dacia

Activia

Volswagen

BCR

BRD

Rafaello

Doncafe

Golden Brau

Nutriday

Renault

Milli

Raiffeisen

Napolact

Romtelecom

Banca Transilvania

Ford

Skoda

Tnuva

Citroen

Provident