Distribution figures plunge in second quarter as fewer readers for Romanian print media

06 September 2011

The print media segment in Romania took a nosedive in sales volumes in the second quarter of this year compared to the same period of 2010. Most printed newspapers and magazine reduced the number of distributed copies, found an analysis run by Romania-Insider.com on the main print media brands. The average drop in distributed copies among the 17 publications analyzed was of 20 percent.

The biggest drop was recorded by Adevarul daily newspaper, down 69.7 percent in distributed copies compared to the second quarter of 2010. It was followed by daily Jurnalul National, edited by Intact, which saw the number of distributed copies per issue down by 52 percent compared to April – June 2010, according to data from the Romanian Circulation Bureau (BRAT).

The only publications which managed to increase the number of distributed copies were Biz, with a growth of 42.4 percent, and Saptamana Financiara, up 0.86 percent.

The Romanian tabloid with the highest circulation between April and June this year was Click, with 181,000 copies distributed per issue, according to data from the Romanian Circulation Bureau (BRAT). Then came Libertatea, with 103,000 copies distributed per issue.

On the quality newspapers segment, Adevarul distributed 44,000 copies per issue, while Romania Libera, 41,300 copies. Jurnalul National followed with 32,240 copies distributed per issue, 20,000 copies below its gross circulation.

On the business news segment, the weekly Saptamana Financiara managed to distributed only 19,500 copies per issue, out of the total 39,000 printed copies. Daily business newspaper Ziarul Financiar distributed 12,600 copies per issue, while its gross print run was of 16,300 copies. Weekly magazine Capital had a circulation of 10,800 copies per issue, out of a gross print run of 16,000 copies. Weekly Business Magazin stood at a circulation of 8,700 distributed copies, out of 13,000 printed copies per issue.

Check the list of printed publications analyzed by Romania-Insider.com and the evolution of their gross print run and of the distributed copies in the second quarter of this year,compared to Q2 2010 (the drop marked in red and the growth, in green).

April – June 2011 Up/down in distributed copies (%) April – June 2010
Publication/ Publisher Content segment Frequency Print run Distributed copies Print run Distributed copies
Click/ Adevarul Holding tabloid daily 236216 181785 12.86 308355 208608
Libertatea/ Ringier tabloid daily 152728 103808 30.38 201166 149116
Adevarul/ Adevarul Holding quality daily 66141 44145 62.79 152589 118631
Romania Libera/ Media Gamma Publishers quality daily 48753 41338 5.76 71093 43866
CanCan / Cancan Media tabloid daily 65470 37912 36.04 91357 59275
Gazeta Sporturilor / Intact sports daily 58624 35907 18.14 68987 43862
Jurnalul National / Intact quality daily 55075 32240 52.16 95941 67396
Pro Sport/ Mediafax Group sports daily 47549 27646 18.11 55909 33759
Ciao/ Revista Ciao tabloid twice a month 36383 24863 21.77 48500 31780
Saptamana Financiara/ Intact business weekly 38933 19562 0.86 37021 19396
Evenimentul Zilei / Intact quality daily 27110 16449 28.5 34864 23007
Ziarul Financiar/ Mediafax Group business daily 16349 12687 12.65 18044 14525
Capital/Editura Evenimentul Zilei business weekly 16017 10795 19.01 18835 13328
Business Magazin/ Mediafax Group business weekly 13108 8746 16.13 14600 10428
Biz/Biz Age business twice a month 10000 7915 42.41 10000 5558
Forbes Romania/ Adevarul Holding business twice a month 10852 5997 34.42 19143 9144
Money Express / M & C Strategy Development business monthly 8322 5351 21.19 10204 6790

editor@romania-insider.com

(photo source: Photoxpress; source of information: BRAT)

 

 

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Distribution figures plunge in second quarter as fewer readers for Romanian print media

06 September 2011

The print media segment in Romania took a nosedive in sales volumes in the second quarter of this year compared to the same period of 2010. Most printed newspapers and magazine reduced the number of distributed copies, found an analysis run by Romania-Insider.com on the main print media brands. The average drop in distributed copies among the 17 publications analyzed was of 20 percent.

The biggest drop was recorded by Adevarul daily newspaper, down 69.7 percent in distributed copies compared to the second quarter of 2010. It was followed by daily Jurnalul National, edited by Intact, which saw the number of distributed copies per issue down by 52 percent compared to April – June 2010, according to data from the Romanian Circulation Bureau (BRAT).

The only publications which managed to increase the number of distributed copies were Biz, with a growth of 42.4 percent, and Saptamana Financiara, up 0.86 percent.

The Romanian tabloid with the highest circulation between April and June this year was Click, with 181,000 copies distributed per issue, according to data from the Romanian Circulation Bureau (BRAT). Then came Libertatea, with 103,000 copies distributed per issue.

On the quality newspapers segment, Adevarul distributed 44,000 copies per issue, while Romania Libera, 41,300 copies. Jurnalul National followed with 32,240 copies distributed per issue, 20,000 copies below its gross circulation.

On the business news segment, the weekly Saptamana Financiara managed to distributed only 19,500 copies per issue, out of the total 39,000 printed copies. Daily business newspaper Ziarul Financiar distributed 12,600 copies per issue, while its gross print run was of 16,300 copies. Weekly magazine Capital had a circulation of 10,800 copies per issue, out of a gross print run of 16,000 copies. Weekly Business Magazin stood at a circulation of 8,700 distributed copies, out of 13,000 printed copies per issue.

Check the list of printed publications analyzed by Romania-Insider.com and the evolution of their gross print run and of the distributed copies in the second quarter of this year,compared to Q2 2010 (the drop marked in red and the growth, in green).

April – June 2011 Up/down in distributed copies (%) April – June 2010
Publication/ Publisher Content segment Frequency Print run Distributed copies Print run Distributed copies
Click/ Adevarul Holding tabloid daily 236216 181785 12.86 308355 208608
Libertatea/ Ringier tabloid daily 152728 103808 30.38 201166 149116
Adevarul/ Adevarul Holding quality daily 66141 44145 62.79 152589 118631
Romania Libera/ Media Gamma Publishers quality daily 48753 41338 5.76 71093 43866
CanCan / Cancan Media tabloid daily 65470 37912 36.04 91357 59275
Gazeta Sporturilor / Intact sports daily 58624 35907 18.14 68987 43862
Jurnalul National / Intact quality daily 55075 32240 52.16 95941 67396
Pro Sport/ Mediafax Group sports daily 47549 27646 18.11 55909 33759
Ciao/ Revista Ciao tabloid twice a month 36383 24863 21.77 48500 31780
Saptamana Financiara/ Intact business weekly 38933 19562 0.86 37021 19396
Evenimentul Zilei / Intact quality daily 27110 16449 28.5 34864 23007
Ziarul Financiar/ Mediafax Group business daily 16349 12687 12.65 18044 14525
Capital/Editura Evenimentul Zilei business weekly 16017 10795 19.01 18835 13328
Business Magazin/ Mediafax Group business weekly 13108 8746 16.13 14600 10428
Biz/Biz Age business twice a month 10000 7915 42.41 10000 5558
Forbes Romania/ Adevarul Holding business twice a month 10852 5997 34.42 19143 9144
Money Express / M & C Strategy Development business monthly 8322 5351 21.19 10204 6790

editor@romania-insider.com

(photo source: Photoxpress; source of information: BRAT)

 

 

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