Romanian group FlorideLux opened its second traditional shop, an offline franchise in Cluj, Romania, after an investment of EUR 30,000, and targets a 40 percent share of the city’s market, according to the company.  The franchise is held by Andreea Curutiu.

The value of the investment was slightly higher than the estimations and also includes the initial supply of high quality products imported from Belgium, Germany, Sweden, gifts for various events and flowers brought from the Netherlands.

According to Marius Dosinescu, CEO and founder FlorideLux, the investment in the new flower shop will be recovered in about 12 to 18 months, a process actively sustained through marketing and advertising.

The first offline franchise was opened in Brasov, Romania, and the group plans to open two others in Arad and Pitesti.

The group targets a turnover of EUR 1.2 million this year, after in 2013 it recorded an increase of 40 percent, mainly due to the company’s investments in infrastructure, logistics and promotion.

Irina Popescu, irina.popescu@romania-insider.com