German retailer Lidl will invest EUR 5 million in the professional development of its store managers.

It has launched a national project called “The Future Store Manager”, to improve the heads of its 185 stores in Romania. The development program is customized and will last for a year.

The retailer will pay EUR 2 million for professional development events and EUR 3 million for additional benefits, such as company cars and related expenses for store managers.

The total amount invested in this program is only the beginning, said Maksymilian Braniecki, Chairman of the Board Lidl Romania.

editor@romania-insider.com