Google Romania has announced the start of its Google Partners Connect program, which aims to facilitate the connection between local SMEs and specialists in the online environment, such as web designers and consultants. The program will be launched with an event to be organized on November 4, 9:00, at Willbrook Platinium center in Bucharest. Entrepreneurs and managers of medium-sized companies are among attendants.

“We have over 10 million Internet users in Romania and the figure increases by 1 million every year. Most users search information about products and services online, and a third of them frequently buy products online. If we look at how Romanians use the Internet (…) we find that the user profile in Romania is an advanced one. The SMEs should now embrace this opportunity - only 25% of SMEs have a website, compared to an average of about 50% in Western Europe- and to discover the most effective ways to make themselves known in the online world,” said Rares Rusu, Marketing Manager Google Romania.

The program will consists of two initiatives: first, a series of local events, starting with the one in early-November, where SMEs will be put in touch with specialists in their areas, and secondly, using the Partners community as a forum where the SMEs can get in contact with specialists. The Partners community brings together 350 marketing agencies and 400 certified specialists.

The event on November 4 will include 4 workshops for SMEs, on topics such as branding, eCommerce, export and online strategy.  Admission is free and those interested can register here.

Irina Popescu, irina.popescu@romania-insider.com