U.S. tech company GoPro, one of the best-known producers of action cameras in the world, will open a new office in Romania’s capital Bucharest. The office will focus on software engineering, including the development of its web and eCommerce platforms.

GoPro thus joins big U.S. tech groups such as Oracle, Microsoft, IBM, HP, Amazon, which also have operations in Romania.

“This expansion will help GoPro tap into the area’s diverse engineering talent pool and create up to one hundred jobs in Bucharest in 2017. GoPro Bucharest officially opens on March 1,” the company announced on Monday, February 27.

“GoPro is focused on making the best products and services in the world, so expanding our engineering team to an international technology epicenter makes perfect sense,” commented Joe Bentley, Vice President of Engineering at GoPro.

GoPro appointed Romanian Ioan Barbulescu as General Manager of GoPro Bucharest, who will report to Joe Bentley. The GoPro Bucharest team will host an Open House for engineering candidates and the local tech community on March 8 and 9.

“The decision to expand GoPro’s software engineering operations into Bucharest aligns with our top priorities for 2017: strengthening execution and managing costs,” said CJ Prober, Chief Operating Officer of GoPro. “The area is rich with diverse talent from prestigious colleges and universities, as well as Fortune 500 technology companies. We have the opportunity to leverage this talent and consolidate our outsourced software and IT contractors into one centrally-located, highly efficient team.”

A list of open positions in GoPro Bucharest is available on the careers page at GoPro.com.

GoPro, which is based in San Mateo, California, was founded in 2002 by Nick Woodman who continues to run the company as CEO. The company had sales of USD 1.18 billion in 2016, down by 27% compared to 2015, and USD 419 million losses. Its shares are traded on the NASDAQ market, where the company is currently valued at USD 1.32 billion.

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editor@romania-insider.com