Home appliances producer and importer Gorenje wants to sell at least 4,000 fridges in Romania this year, after recently launching a new line of fridges. With white goods accounting for 70 percent of the company's sales in Romania, fridges cover 15 percent of this segment.

The new line, called ION Generation, sells for prices starting at some EUR 300, and promises to keep food fresh for a longer time.

Gorenje hopes to reach a EUR 13 million turnover in Romania this year, on the back of large home appliances, which make the bulk of the company's sales in Romania. The growth should also be fueled by a larger distribution network and by more products on sale, according to Damir Drazetic, general manager of Gorenje in Romania (in picture).

The company, headquartered in Slovenia, where it also runs a production unit, posted a turnover of EUR 1.2 billion worldwide in 2012, but its profit was as low as EUR 290,000, down from some EUR 9 million in 2011.

editor@romania-insider.com

(photo source: Gorenje)