Swedish clothing retailer H&M will open a new store in Bucharest on September 4. It will be located in the Vulcan Value Centre commercial center and will be the company’s 12th unit in Romania’s capital, reports local Mediafax.

The new store has a sales area of over 1,700 sqm and will comprise collections for men, women and children.

H&M recorded sales of some EUR 61 million in Romania between December 1, 2013 and May 31, 2014, up 34% year-on-year. It runs a network of 35 units in Romania.

Vulcan Value center is a project by real estate fund NEPI, currently the most active real estate developer in Romania.

Irina Popescu, irina.popescu@romania-insider.com