IKEA’s online sales in Romania reach 7%
Swedish group IKEA’s online sales in Romania represented 7% of its total sales locally.
This has happened in less than one year after the company launched its platform for online orders.
About 17% of the orders come from Bucharest, and 79% of all orders are for furniture, while 21%, for accessories, according to Mihaela Muresan, IKEA’s marketing manager, cited by local Wall-street.ro.
Around half of IKEA’s customers search information online before coming to the store.
Meanwhile, 15% of the Bucharest customers would prefer to test the products in the store, before buying them online.
The IKEA platform for online sales has a ten times lower traffic than the IKEA store in northern Bucharest.
editor@romania-insider.com