About 51% of the urban residents in Romania did some shopping during Black Friday this year, and most of them said that the event was more successful than last year, according to a study conducted by market research consultant iSense.Solutions.

The mobile phones had the greatest success on Black Friday 2014, 13% of the shoppers choosing these products, followed by clothing and footwear (12%), television (9%), books (7%), vacuum cleaners (5%), tablets (4.4%) and laptops (4.4 %).

Before this year’s Black Friday, only 28% of the urban residents wanted to purchase something, while 54% were undecided and waited to see the promotions, according to the same study.

editor@romania-insider.com