Romanians will spend RON 1.2 billion (EUR 250 mln) in this year’s Black Friday campaigns, 20% more compared to last year, according to estimates by online payment platform PayU Romania.

Online transactions on Black Friday will amount to over RON 360 mln (EUR 76 million, 30% of the total transactions), up 25% compared to 2018.

The average value of the shopping basket in the virtual environment will slightly decrease by 4% from last year to RON 650 (EUR 136).

According to the quoted source, the IT&C category will remain high in the Romanians' preferences, although sales of products in the fashion, home & deco and tourism categories have been growing steadily year by year.

editor@romania-insider.com

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