Polish IT distributor ABC Data, has recently announced it has entered the Romanian market, where it plans to make it to the top 15 players within the first year of activity. The company  hopes to enter in top five vendors by 2017.

Between 2010 and 2013, ABC Data had a stake in local Scop Computers, which went insolvent.

ABC Data offers a portfolio of 36,000 products from over 200 international producers, targeting customers among local companies in all market segments, namely IT integrators, resellers, IT and consumer electronic stores, as well as store chains. It plans to build a team of 20 staff in Romania by mid-2014.

“We intend to include local manufacturers in our offer as soon as possible, always being open to the prospect of new partnerships”, said Alexandru Gheorghiu, Sales Manager ABC Data Romania.

"The market in Romania has a huge growth potential and is extremely competitive, which is why we are aware that a modern distributor has to exceed traditional business models and to provide suppliers and partners with extensive support in logistics, promoting sales and developing complete IT solutions,” said Norbert Biedrzycki, CEO and Chairman of the Board, ABC Data SA.

On average, the company has a 30 percent share on the markets where it has been active for several years, namely Poland, the Czech Republic, Slovakia, Lithuania, Latvia, Estonia and Hungary. At the moment, ABC Data focuses on developing projects in countries with high potential, such as Romania and Germany.

The InterLink platform, developed by the company, is available in all markets where the company is present. Over 90 percent of orders are currently generated on the InterLink platform, available for partners in Romania on ABCData.com.ro.

In 2010, the company launched its own brand Colorovo, the product portfolio including tablets and mobile device accessories, office supplies and equipment, as well as computer accessories.

ABC Data has been listed on the Warsaw Stock Exchange since 2010. For 2013, the group estimates a turnover of some EUR 1.2 billion.

Irina Popescu, irina.popescu@romania-insider.com