American car manufacturer Ford will start the production of the B-Max model in 2012 in Craiova, the Dolj County capital in Romania, according to Ziarul Financiar, quoting local sources.

The first B-Max is to be officially launched in March at the Geneva Motor Show, when journalists will also get their first chance to test drive with the new car. Romanian car dealers expect the B-Max to cost about EUR 14,000.

"B-Max sales on the Romanian market are not expected to exceed the 100 unit threshold this year," according to Ziarul Financiar.

Alex Camburu, alex.camburu@romania-insider.com 

(Photo source: Ford.ro)